![]() Or a site for Ikea would use their signature blue and yellow. If you’re doing a site for Target, you would likely use a combination of red and white, because red is a large part of their brand. In that case, they'll have a well-defined brand which will make picking colors easier. Or maybe you're doing a site for a big company. Blacks, whites, dark, and muted colors would be a better fit for a war memorial site, these colors would be "on brand". Bright and happy colors would feel out of place, in the same way that someone selling balloons near the memorial would feel tacky. The tone (or brand) of any war memorial is respectful and serious, so your color choices should be as well. Let's say you’re doing a site for the Vietnam Veteran’s Memorial in Washington DC. ![]() Water & the color red live in different worlds. If your concept is water-related, using lots of red probably won’t work well. Having a concept can greatly narrow down your color options. Look at each example and try to figure out what the concept is (hint: answers at the bottom). Here are some handpicked examples of sites with concepts: Preserve, Legwork, Si Le Soleil. Let's explore each of them.ĭoes your site have a concept? It probably should. If you can figure out these three things, choosing colors will be much easier. ![]() They are: The concept of the site, the brand, and your personal preferences. There are three ideas you can use that will make it easier to pick colors. Eventually, I would fumble my way to create something nice, but it often took a while. My choices weren’t based on much - either trends at the time or whatever mood I was in. When I was a beginner, I often used too many colors in my designs. When you select the right palette, it can make a website sing.
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